How to plan a content day that gives you more than a pile of footage
Start with the questions your customers ask, then work backwards to a filming plan you can actually use.
Read the articleA bit of what I’ve learned about planning, filming and making content useful. Read the blog, grab a guide and try something on your next shoot.
Things I think about on shoots, in edits and when planning content with a business. Practical ideas you can put to use.
Start with the questions your customers ask, then work backwards to a filming plan you can actually use.
Read the articleYou do not need to become a presenter. You need a useful question, a short answer and a little room to settle in.
Read the articleThe useful distinction is who plans, publishes and reviews the content after the filming is finished.
Read the articleA simple monthly review that connects useful content with website visits, conversations and real enquiries.
Read the articleClean sound, sensible light and a clear point will usually do more for your next video than another piece of kit.
Read the articleShow the service, the real work and an obvious way to get in touch. Then check the whole journey on a phone.
Read the articleSix short PDF guides. Settings to check, prompts to try and plans you can scribble on. Leave your name and email to get the download; a follow-up is your choice.
A seven-page practical guide to iPhone settings, window light, microphones, framing and a complete first recording, with fixes for common problems.
Get the guideA seven-page guide to finding your Android camera settings, recording clear sound, using window light and building a repeatable filming setup.
Get the guideA five-page filming-day workbook with a worked brief, preparation sequence, purposeful shot list, sample schedule and practical handover checks.
Get the guideA five-page guide to choosing microphones, supports and lights by the problem they solve, with three starter setups and a practical buying worksheet.
Get the guideA five-page planner with a worked month, a repeatable capture-to-publishing process, your own planning worksheet and a simple results review.
Get the guideA five-page coaching guide with specific interview prompts, worked answers, practical confidence tips and a three-clip recording worksheet.
Get the guideA few straightforward answers about working together.
Social media management starts from £375 per month and monthly reels start from £450 per month. One-off photography starts from £300, video from £400 and editing from £45 per hour. Starter websites begin at around £500. These are guide prices; the written quote confirms the exact scope, travel, locations, revisions and any extras before work begins.
We start with the real problem, budget and goal. I then research the business and return with a recommended route. If you want me to action it, we agree the scope, complete onboarding, set up Trello and official account access, then plan the first capture day before anything is recorded.
People tend to trust people, so being visible can help. You will not be left to perform alone: I guide the conversation and can combine short answers, working footage, voiceover, photography or other formats around what you are comfortable with.
There is no honest guaranteed timetable for leads or sales. I normally recommend allowing at least three months to build a consistent rhythm, observe the signals genuinely available and improve the plan rather than judging everything from one post.
The exact access depends on the agreed service. Where publishing or reporting is included, you grant the appropriate official role or collaborator permission during onboarding. Trello holds plans, drafts and approvals, not passwords.
Paid-ad management is not included in these services. If the fact-finding shows that paid support would be useful, we can identify that separately and decide whether another specialist should be involved.
Optional, cookieless analytics help me understand page visits and website performance. They stay off until you allow them. Essential storage keeps the site secure and remembers this choice for six months. How this works.
Social management or monthly reels: which do you need?
Choose social media management when you want strategy, planning, creation, approvals, publishing support and review joined together. Choose monthly reels when your team can already publish and manage the wider account but needs ideas, filming and editing handled consistently.